In the course of our ongoing partnership, Margaritaville has expanded from a chain of tropical-themed restaurants to an internationally-recognized retail and hospitality brand.

We developed a multi-profile model of Margaritaville’s consumer base that served as the basis for its marketing strategy and consumer lifestyle brand development.

A particular concern for Margaritaville has been the consequences of the real estate and economic crises over the past decade, and the impact on leisure, travel, and gaming behavior.

Our research has found successful strategies for Margaritaville to respond to consumers’ cost-consciousness and successfully expand its brand through the introduction of new retail offerings and the openings of newly-developed resorts and casinos.

Our work for Margaritaville focused on the brand’s expansion into retail and hospitality, as well as assessing the viability and market potential of Margaritaville’s LandShark beer in international markets such in Canada, Europe, Africa, and Asia.