HBO

Our integral work on the launch and continued growth of HBO NOW has identified the company’s largest untapped subscriber opportunities and set the standard for how major media companies can evolve their businesses in the digital era.

We have worked as a research partner with HBO since 2012, initiating a comprehensive brand analysis to systematically understand the changing entertainment market and expand HBO’s consumer base.

Our strategic research has demonstrated that consumers increasingly seek digital content that is accessible anywhere and at any time.

Our emphasis on a multilateral media approach has provided HBO with the tools necessary to carry out effective campaigns through distinct synergies with pay TV providers, as well as launch HBO NOW.

We were involved in every phase of HBO NOW’s development, from concept origination and product design to rollout and marketing communications.